Privacy Policy
Status December 2024
Content
I. Name and address of the controller
II. Contact details of the data protection officer
III. General information on data processing
IV. Rights of the data subject
V. Provision of the website and creation of log files
VI. Use of cookies
VII. Registration
VIII. Web shop
IX. Payment options
X. E-mail contact
XI. Contact form
XII. Company presences
XIII. Use of company presences in professional networks
XIV. Newsletter
XV. Plugins used
I. Name and address of the controller
The controller within the meaning of the General Data Protection Regulation and other national data protection laws of the Member States as well as other data protection regulations is
BR-Light UK Limited
Palmerston House
814 Brighton Road
Purley
Surrey
United Kingdom
kundenservice@briloner.com
www.briloner.com
II Contact details of the data protection officer
The data protection officer of the controller
DataCo GmbH
Dachauer Street 65
80335 Munich
Munich, Germany
+49 89 7400 45840
III General information on data processing
1. Scope of the processing of personal data
We only process our users' personal data to the extent necessary to provide a functional website and our content and services. The processing of our users' personal data only takes place regularly with the user's consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is required by law.
2.Legal basis for the processing of personal data
As far as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 sentence 1 lit. a UK GDPR serves as the legal basis.
When processing personal data necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 sentence 1 lit. b UK GDPR serves as the legal basis. This also applies to processing operations necessary for the performance of pre-contractual measures.
As far as the processing of personal data is concerned it is necessary to fulfill a legal obligation to which our company is subject, Art. 6 para. 1 sentence 1 lit. c UK GDPR serves as the legal basis.
If essential interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 sentence 1 lit. d UK GDPR serves as the legal basis.
3. Data erasure and storage period
The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws, or other provisions to which the controller is subject. The data will also be blocked or erased if a storage period prescribed by the standards expires unless further storage of the data is needed for the conclusion or fulfillment of a contract.
IV. Your rights
If your personal data is processed, you are a data subject within the meaning of the UK GDPR and you have the following rights vis-à-vis the controller:
1. Right to information
You can request confirmation from the controller as to whether personal data concerning you is being processed by the controller.
If such processing is taking place, you can request the following information from the controller
· the purposes for which the personal data are processed
· the categories of personal data that are processed
· the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed
· the envisaged period for which the personal data concerning you will be stored, or, if specific information on this is not possible, the criteria used to determine that period;
· the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing
· the existence of a right to lodge a complaint with a supervisory authority
· all available information about the origin of the data if the personal data is not collected from the data subject
· the existence of automated decision-making, including profiling, referred to in Art. 22 (1) and (4) UK GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.
You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 UK GDPR in connection with the transfer.
2. Right to rectification
You have a right to rectification and/or completion vis-à-vis the controller if the processed personal data concerning you is incorrect or incomplete. The controller must carry out the rectification without undue delay.
3. Right to restriction of processing
You may request the restriction of the processing of your personal data under the following conditions:
· if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data
· the processing is unlawful, and you oppose the erasure of the personal data and request the restriction of their use instead;
· the controller no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise, or defense of legal claims, or
· if you have objected to processing pursuant to Art. 21 (1) UK GDPR pending the verification whether the legitimate grounds of the controller override your grounds.
If the processing of personal data concerning you has been restricted, this data - apart from its storage - may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State. If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.
4. Right to erasure
You have the right to obtain from the controller the erasure of personal data concerning you without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:
· The personal data concerning you are no longer necessary in relation to the purposes for which it was collected or otherwise processed.
· You withdraw your consent on which the processing was based pursuant to Art. 6 para. 1 sentence 1 lit. or Art. 9 para. 2 lit. a UK GDPR and there is no other legal basis for the processing.
· You object to the processing pursuant to Art. 21 (1) UK GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) UK GDPR.
· The personal data concerning you has been processed unlawfully.
· The deletion of personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
· The personal data concerning you has been collected in relation to the offer of information society services referred to in Art. 8 (1) UK GDPR.
b) Information to third parties:
Where the controller has made the personal data concerning you public and is obliged pursuant to Art. 17 (1) UK GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you as the data subject have requested the erasure by such controllers of any links to, or copy or replication of, those personal data.
c) Exceptions
The right to erasure does not apply if the processing is necessary
· for exercising the right of freedom of expression and information
· for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
· for reasons of public interest around public health pursuant to Art. 9 para. 2 lit. h and I and Art. 9 para. 3 UK GDPR.
· for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89 para. 1 UK GDPR, as far as the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing, or
· for the establishment, exercise or defense of legal claims.
5. Right to information
If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.
You have the right vis-à-vis the controller to be informed about these recipients.
6. right to data portability
You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used, and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where:
· the processing is based on consent pursuant to Art. 6 para. 1 sentence 1 lit. a UK GDPR or Art. 9 para. 2 lit. a UK GDPR or on a contract pursuant to Art. 6 para. 1 sentence 1 lit. b UK GDPR and
· the processing is carried out by automated means
In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, where technically feasible. The freedoms and rights of other people must not be affected by this.
The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
7. Right to object
You have the right to object, on grounds relating to your situation, at any time to processing personal data concerning you based on point (e) or (f) of Article 6(1) UK GDPR, including profiling based on those provisions.
The controller will no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights, and freedoms or for the establishment, exercise, or defense of legal claims.
If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.
You have the option, in connection with the use of information society services - notwithstanding Directive 2002/58/EC - to exercise your right to object by means of automated procedures that use technical specifications.
8. Right to revoke the declaration of consent under data protection law
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
9. Automated decision-making in individual cases, including profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision
· is necessary for the conclusion or fulfilment of a contract between you and the controller
· is authorized by Union or Member State law to which the controller is subject, and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests; or
· with your express consent
However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 UK GDPR, unless Art. 9 para. 2 lit. a or b UK GDPR applies, and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.
Regarding the cases referred to in 1. and 3. above, the controller shall take reasonable steps to safeguard the rights and freedoms and your legitimate interests, including at least the right to obtain the intervention of a person by the controller, to express his or her point of view and to contest the decision.
10. right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the UK GDPR.
The supervisory authority with which the complaint has been lodged shall inform the complainant of the complaint's progress and outcome, including the possibility of a judicial remedy pursuant to Art. 78 UK GDPR.
V. Provision of the website and creation of log files
1. Description and scope of data processing
Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.
The following data is collected:
· Information about the browser type and version used
· The user's operating system
· Date and time of access
· Websites from which the user's system accesses our website
This data is stored in the log files of our system. This does not affect the user's IP addresses or other data that allow the data to be assigned to a user. This data is not stored together with other personal data of the user.
2.Purpose of data processing
Data is stored in log files to ensure the functionality of the website. We also use the data to optimize the website and to ensure the security of our information technology systems. The data is not analyzed for marketing purposes in this context.
These purposes also constitute our legitimate interest in data processing in accordance with Art. 6 para. 1 sentence 1 lit. f UK GDPR.
3. Legal basis for data processing
The legal basis for the temporary storage of data is Art. 6 para. 1 sentence 1 lit. f UK GDPR.
4. Duration of storage
The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
5. Possibility of objection and removal
The collection of data for the provision of the website and the storage of data in log files is necessary for the operation of the website. Consequently, the user has no option to object.
VI. Cookies
Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.
The following data is stored and transmitted in the cookies:
· Language settings
· Origin information (website used)
· Cookie configuration
· Time zone
· Cache information
The user data collected by technically necessary cookies is not used to create user profiles.
Analysis cookies are used to improve the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimize our offer.
Statistics and spam protection.
3. Legal basis for data processing
The legal basis for the processing of personal data using technically unnecessary cookies is Art. 6 para. 1 sentence 1 lit. a UK GDPR.
The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 sentence 1 lit. f UK GDPR.
4. Duration of storage, possibility of objection and removal
Cookies are stored on the user's computer and transmitted by it to our website. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.
If you use a Safari browser version 12.1 or higher, cookies are automatically deleted after seven days. This also applies to opt-out cookies, which are set to prevent tracking measures.
VII Registration
1. Description and scope of data processing
On our website, we offer users the opportunity to register by providing personal data. The data is entered into an input mask, transmitted to us, and stored. The data is not passed on to third parties. The following data is collected as part of the registration process:
· Email address
· Surname
· First name
· Your address
· Date and time of registration
The user's consent to the processing of this data is obtained as part of the registration process.
2 Purpose of the data processing
User registration is required for certain content and services on our website.
Purchase and dispatch of goods.
3. Legal basis for data processing
The legal basis for the processing of the data is Art. 6 para. 1 sentence 1 lit. a UK GDPR if the user has given consent.
4. Duration of storage
The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected.
This is the case for the data collected during the registration process if the registration on our website is cancelled or amended.
5 Possibility of objection and cancellation
As a user, you can cancel your registration at any time. You can have the data stored about you amended at any time by e-mail or telephone.
VIII. Web shop
We offer a web shop on our website. We use the following web shop software for this purpose:
Shopware from the provider Shopware AG, Ebbinghoff 10, 48624, Schöppingen, Germany (hereinafter referred to as Shopware).
Further information can be found in the provider's privacy policy:
https://www.shopware.com/en/privacy/website/
The website and the web shop are hosted on external servers by a service provider commissioned by us.
Our service provider is:
Profihost
The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The information stored is:
· Browser type and browser version
· Operating system used
· Referrer URL
· Host name of the accessing computer
· Date and time of the server request
· IP address
This data is not merged with other data sources. This data is collected based on Art. 6 para. 1 lit. of UK GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website - the server log files must be recorded for this purpose.
We have concluded an order processing contract with the relevant service provider, in which we oblige the relevant service provider to protect user data and not to pass it on to third parties.
The website server is geographically located in Germany.
IX. Payment options
Description and scope of data processing
If you order products or services via our web shop, we offer our customers various payment options for processing their orders. We use a payment service provider to offer as many different online payment methods as possible and manage payments.
The data is transmitted to the following service providers:
Mollie B.V., Keizergracht 126, 115CW Amsterdam, The Netherlands.
The payment data is forwarded to our payment service provider for payment processing. This provider complies with the Payment Card Industry (PCI) Data Security Standards and has been certified by an independent PCI Qualified Security Assessor.
The transmitted data is regularly:
· Payment data (bank details, credit card details)
· IP address
· Internet browser and device type
· First name and surname in some cases
· Address data in some cases
· In some cases, email address and telephone number
· In some cases, information about the product you have purchased
· Other personal data that you actively provide.
·
Further information on the processing activities of our payment service provider can be found at
https://www.mollie.com/en/privacy.
Payment by credit card
It is possible to complete the payment process by credit card.
If you have selected payment by credit card, payment data will be forwarded to payment service providers for payment processing. All payment service providers comply with the Payment Card Industry (PCI) Data Security Standards and have been certified by an independent PCI Qualified Security Assessor.
The following data is regularly transmitted as part of payment by credit card:
· Purchase amount
· Date and time of purchase
· First name and surname
· Your address
· e-mail address
· Credit card number
· Credit card expiry date
· Security code (CVC)
· IP address
· Telephone number / mobile phone number
Payment data is passed on to the following payment service providers:
· PayPal
Further information on the data protection guidelines as well as cancellation and removal options vis-à-vis the payment service providers can be found here:
PayPal Payment
It is possible to complete the payment process with the payment service provider PayPal. In addition to a direct payment method, PayPal also offers purchase on account, direct debit, credit card and payment by instalments.
The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg.
If you choose PayPal as your payment method, your data required for the payment process will be automatically transmitted to PayPal.
This includes the following data in particular:
· Your name
· Your address
· Email address
· Telephone / mobile phone number
· IP address
· Bank details
· Card number
· Expiry date and CVC code
· Number of items
· Item number
· Data on goods and services
· Transaction amount and tax charges
· Information on previous purchasing behavior
The data transmitted to PayPal may be transmitted by PayPal to credit agencies. The purpose of this transmission is to check identity and creditworthiness.
PayPal may also pass on your data to third parties if this is necessary for the fulfilment of contractual obligations or if the data is to be processed on behalf of PayPal. When transferring your personal data within companies affiliated with PayPal, the Binding Corporate Rules approved by the competent supervisory authorities apply. You can find them here:
https://www.paypal.com/va/legalhub/bcr
Other data transfers may be based on contractual protection provisions. For more information, please contact PayPal.
All PayPal transactions are subject to PayPal's privacy policy. You can find this at:
https://www.paypal.com/webapps/mpp/ua/privacy-full
Further payment options
We also offer the following payment options:
Direct debit, invoice
2 Purpose of data processing
The purpose of processing personal data is to process payments, analyze payments for statistical and scientific purposes, train and assess our service provider's employees, record evidence where necessary, provide support by email or telephone, ensure the security and integrity of the financial sector, and comply with legal requirements.
3. Legal basis for data processing
We process personal data for the purposes listed above based on your consent, for the performance of a contract, to fulfil legal obligations, to carry out activities in the public interest and to pursue legitimate business interests.
4. Duration of storage
All payment data and data on any chargebacks will only be stored for as long as they are required for payment processing and processing of chargebacks and debt collection as well as to combat misuse.
Furthermore, payment data may be stored beyond this if necessary to comply with statutory retention periods or to pursue a specific case of misuse.
Your personal data will be deleted upon expiry of the statutory retention periods, i.e., after 10 years at the latest.
5. Right of objection and cancellation
You can revoke your consent to the processing of your payment data at any time with effect for the future by notifying the controller. However, the payment service provider used may continue to be authorized to process your payment data if and for as long as this is necessary to process payments in accordance with the contract.
X. E-mail contact
1. Description and scope of data processing
It is possible to contact us via the email address provided on our website. In this case, the user's personal data transmitted with the email will be stored.
2. Purpose of the data processing
In the case of contact by e-mail, this also constitutes the necessary legitimate interest in the processing of the data.
3. Legal basis for data processing
The legal basis for the processing of the data is Art. 6 para. 1 lit. a UK GDPR if the user has given consent.
The legal basis for processing data transmitted while sending an email is Art. 6 para. 1 lit. of UK GDPR. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b UK GDPR.
4. Duration of storage
The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
The extra personal data collected during the sending process will be deleted after seven days at the latest.
5 Possibility of objection and cancellation
The user can revoke their consent to the processing of personal data at any time. If the user contacts us by e-mail, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.
All personal data stored while contacting us will be deleted in this case.
XI. Contact form
1. Description and scope of data processing
There is a contact form on our website that can be used to contact us electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.
The following data is stored when the message is sent:
· E-Mail address
· Surname
· First name
· Telephone / mobile phone number
· Date and time of registration
Your consent is obtained for the processing of the data as part of the sending process and reference is made to this privacy policy.
Alternatively, you can contact us via the e-mail address provided. In this case, the user's personal data transmitted with the e-mail will be stored.
The data is used exclusively for processing the conversation.
2.Purpose of the data processing
The processing of the personal data from the input mask serves us solely to process the contact. In the case of contact by E-Mail, this also constitutes the necessary legitimate interest in processing the data.
The other personal data processed during the sending process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.
3. Legal basis for data processing
The legal basis for the processing of the data is Art. 6 para. 1 sentence 1 lit. a UK GDPR if the user has given consent.
The legal basis for processing data transmitted while sending an e-mail is Art. 6 para. 1 sentence 1 lit. f UK GDPR. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b UK GDPR
4. Duration of storage
The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. For the personal data from the input screen of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
The extra personal data collected during the sending process will be deleted after seven days at the latest.
5. Possibility of objection and cancellation
The user can revoke their consent to the processing of personal data at any time. If the user contacts us by E-Mail, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.
All personal data stored while contacting us will be deleted in this case.
XII. Use of company presences in social networks
YouTube:
YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, United States
On our company page, we provide information and offer YouTube users the opportunity to communicate. When you perform an action on our YouTube company page (e.g., comments, contributions, likes, etc.) you may make personal data (e.g., clear name or photo of your user profile) public. However, as we generally or largely have no influence on the processing of your personal data by the companies jointly responsible for the Briloner Leuchten GmbH & Co. KG - corporate presence, we cannot provide any binding information on the purpose and scope of the processing of your data.
Our company presence on social networks is used for communication and information exchange with (potential) customers. We use the company presence for
Products, company presentation
The publications on the company website may contain the following content:
· Information about products
· customer contact
· job vacancies, company presentation
Every user is free to publish personal data through activities.
The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. a UK GDPR.
The data generated by the company website is not stored in our own systems.
You can object to the processing of your personal data that we collect in the context of your use of our YouTube corporate presence at any time and assert your rights as a data subject mentioned under IV. of this privacy policy. To do so, send us an informal email to datenschutz@briloner.com. You can find further information on the processing of your personal data by YouTube and the corresponding objection options here:
https://policies.google.com/privacy
XIII Use of company presences in professional networks
1. Scope of data processing
We use the option of company presences on professional networks. We maintain a company presence on the following professional networks:
LinkedIn:
LinkedIn, Unlimited Company Wilton Place, Dublin 2, Irland
XING:
F XING SE, Dammtorstraße 30, 20354 Hamburg, Germany
On our website we provide information and offer users the opportunity to communicate.
The company website is used for applications, information/PR, and active sourcing.
We have no information on the processing of your personal data by the companies jointly responsible for the company website. Further information can be found in the privacy policy of:
LinkedIn: https://www.linkedin.com/legal/privacy/eu
XING: https://privacy.xing.com/en/privacy-policy
If you carry out an action on our company website (e.g. comments, posts, likes, etc.), you may make personal data (e.g. clear name or photo of your user profile) public.
2 Legal basis fo data processing
The legal basis for the processing of your data in connection with the use of our company website is Art. 6 para. 1 sentence 1 lit. f UK GDPR.
3. Purpose of the data processing
Our company website serves to inform users about our services. Every user is free to publish personal data through activities.
4. Duration of storage
We store your activities and personal data published via our company website until you withdraw your consent. In addition, we comply with the statutory retention periods.
5. Possibility of objection and removal
You can object to the processing of your personal data that we Collection in the context of your use of our company website at any time and assert your data subject rights mentioned under IV. of this privacy policy. To do so, send us an informal email to the email address stated in this privacy policy.
Further information on objection and removal options can be found here:
LinkedIn: https://www.linkedin.com/legal/privacy/eu
XING: https://privacy.xing.com/en/privacy-policy
XIV. Newsletter
1. Scope of the processing of personal data
You can subscribe to a free newsletter on our website. When you register for the newsletter, the data from the input screen is transmitted to us.
· E-mail address
· IP address of the accessing computer
· Date and time of registration
· Surname, first name
· Address data
· Date of birth
We use the following service provider to send the newsletter
Sedinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.
The subscription to the newsletter can be canceled by the user concerned at any time. For this purpose, there is a corresponding link in every newsletter.
This also makes it possible to withdraw consent to the storage of personal data collected during the registration process.
2. Purpose of data processing
The purpose of collecting the user's e-mail address is to deliver the newsletter.
Collecting other personal data as part of the registration process prevents misuse of the services or the e-mail address used.
3. Legal basis for data processing
The legal basis for the processing of data after registration for the newsletter by the user is Art. 6 para. 1 sentence 1 lit. a UK GDPR if the user has given consent.
4. Duration of storage
The data will be deleted as soon as it is no longer required for the purpose for which it was collected. The user's e-mail address will therefore be stored for as long as the subscription to the newsletter is active.
The other personal data collected during registration is deleted after seven days.
5. Possibility of objection and removal
The subscription to the newsletter can be canceled by the user concerned at any time. For this purpose, there is a corresponding link in every newsletter.
This also makes it possible to withdraw consent to the storage of personal data collected during the registration process.
XV. Plugins used
By using our plugins, some of your personal data is sent to the USA or other third countries outside the EU. To ensure suitable guarantees for the protection of the transfer and processing of personal data outside the EU, data is transferred to and processed by our plugin operators on the basis of suitable guarantees in accordance with Art. 46 et seq. UK GDPR, in particular through the conclusion of so-called standard data protection clauses in accordance with Art. 46 para. 2 lit. c UK GDPR.
We use plugins for various purposes. The plugins used are listed below:
Use of Facebook plugins
1. Scope of the processing of personal data
We use the Facebook pixel of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA, and its representative in the Union Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal H, D2 Dublin, Ireland (hereinafter referred to as Facebook) on our online presence. With its help, we can track the actions of users after they have seen or clicked on a Facebook ad.
Facebook places a cookie in your browser. This allows the following personal data to be stored and analyzed:
· Individual ID of the pixel cookie set
· Information on Facebook ads that were previously clicked on
· User activities on the website (e.g., which buttons were clicked, and which pages were accessed)
· Data that you enter on our website by using and/or filling in text fields (e.g., email address, address, type, and number of goods in your shopping cart)
This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs). This allows us to record the effectiveness of Facebook ads for statistical and market research purposes. Data may be transmitted to Facebook servers in the USA.
The data collected in this way is anonymous to us, i.e., we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook can link this data to your Facebook account and use it for advertising purposes in accordance with Facebook's Data Usage Policy.
Further information on the processing of data by Facebook can be found here:
https://www.facebook.com/policy.php
2 Purpose of the data processing
The Facebook pixel is used to analyze and optimize advertising measures.
3.Legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a UK GDPR.
4. Duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g., for tax and accounting purposes.
5. Revocation, objection and removal options
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Facebook by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as No-Script (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Facebook can be found at
https://www.facebook.com/policy.php
Use of Google plugins
1. Scope of the processing of personal data
We use Google Analytics (Universal Analytics), Google Analytics Remarketing, Google Ads, Google Ads Conversion Tracking, Google AdWords, Google AdSense, Google Tag Manager, Google ReCaptcha and Google Shopping (Google Merchant Center), all of which are web analysis services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”).
Google Analytics (Universal Analytics), in conjunction with and supplemented by the other Google plugins mentioned above, examines, among other things, the origin of visitors (e.g. via so-called “affiliate links” from other websites), their length of stay on individual pages and the use of search engines, thus allowing better monitoring of the success of advertising campaigns. This also expressly includes so-called “demographic characteristics”, such as the gender or age structure of website visitors and interested parties. Google places a cookie on your computer. By using the above-mentioned Google plug-ins, the following personal data can be stored and analyzed, including:
· The user's activity (which pages have been visited and which elements have been clicked on)
· Device and browser information (the IP address and the operating system used),
· Host name of the accessing computer,
· Date and time of the server request,
· Information about the users themselves (including, but not limited to, gender and age structure as well as the spending behavior of individual age groups; so-called “demographic characteristics”, see above),
· Data about the advertisements displayed (which advertisements were displayed and whether the user clicked on them) and
· Data from advertising partners (especially pseudonymized user IDs).
We use Google Analytics (Universal Analytics) to evaluate your use of our online presence, to compile reports on your activities and to use other Google services associated with the use of our online presence and the Internet.
We also use Google Analytics Remarketing, whereby the data collected and analyzed about you is used to show you targeted advertising. To use this Google service, we also merge the data with our Google Ads and Display & Video 360 accounts. Google Ads and Display & Video 360 are also provided by Google. Our products are listed via Google Shopping (Google Merchant Center) as part of Google searches. In addition to general product information, potential customers can also be provided with customer reviews.
We use Google Tag Manager to implement the tracking codes of the online marketing tools listed above on our online presence. Google Tag Manager and Google Shopping (Google Merchant Center) are also provided by Google.
In addition, we use Google’s enhanced conversion tracking, a feature that employs hashed customer data (e.g., email addresses) to improve the accuracy of conversion measurement. This process helps us better understand which advertising efforts lead to valuable actions, while ensuring that any data shared with Google is securely hashed.
We have requested the anonymization of IP addresses, whereby Google shortens your IP address as soon as technically possible. Only in exceptional cases will your full IP address be transmitted to a Google server in the USA and shortened there.
Google transmits your personal data to Google affiliates and other processors.
Further information on the processing of data by Google can be found here:
https://policies.google.com/privacy
2.Purpose of data processing
The use of Google Analytics (Universal Analytics) including Google Ads and Google Analytics Remarketing serves to evaluate the use of our online presence as well as the targeted display of advertising to people who have already shown an initial interest by visiting our website.
In addition, we use the Google Ads Conversion Tracking plug-in to track the origin of our website visitors.
Google AdWords only provides us with information about the total number of users who have responded to our ad. No information is passed on with which we could identify you. The use is not for tracking purposes.
The processing of personal data by the Google Tag Manager serves the purpose of collected and clear administration as well as the efficient integration of third-party services.
We use Google Shopping (Google Merchant Center) to advertise our products in the context of Google search queries and provide a wide range of information about our product catalog.
The use of Google ReCaptcha serves to protect our online presence from misuse.
3. Legal basis for the processing of personal data
The legal basis for the processing of users' personal data is the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a UK GDPR.
4. Duration of storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g., for tax and accounting purposes. Advertising data in server logs is anonymized by Google deleting parts of the IP address and cookie information after 9 and 18 months, respectively.
5. Revocation, objection and removal options
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net) or Ghostery (https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Google can be found at:
https://policies.google.com/privacy
You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout
You can use the following link to deactivate the use of your personal data by Google:
https://adssettings.google.com
Use of Trustpilot plugins
1. Scope of the processing of personal data
We use the rating portal Trustpilot, which is operated by TrustPilot A/S, Pilestraede 58, 5th floor, 1112 Copenhagen, Denmark. To constantly improve our service, we offer our customers the opportunity to rate us via this independent portal, without us being able to influence this in any way.
An invitation to submit a review is generated for every order placed via our website. For this purpose, your surname, first name, e-mail address and a reference number (order number for clear assignment) are transmitted to Trustpilot. This data is neither used by Trustpilot itself nor passed on to third parties. You can rate our company on the website https://trustpilot.com/review/www.briloner.com. The review is verified using the order number via a specially generated link. The submission of a review is voluntary.
To submit a review or record customer feedback, it is necessary to create/open a user profile on Trustpilot. In addition to a review for the inviting company, reviews can then also be entered for any company on the Trustpilot review portal. If a review is submitted by clicking on the link contained in the invitation, a user profile is automatically created on Trustpilot after entering the personal data (name and e-mail address for verification).
Here you agree to the data protection regulations and general terms and conditions of Trustpilot. These can be viewed on the Trustpilot website at:
http://legal.trustpilot.com/end-user-privacy-terms
We can also integrate the Trustpilot widget into our website. A widget is a functional and content element integrated into our online offering that displays variable information. Although the corresponding content is displayed within our online offering, it is retrieved from the Trustpilot servers at that moment. Only in this way can the current content always be shown, especially the current rating. To do this, a data connection must be established from the website accessed within our online offering to Trustpilot and Trustpilot receives certain technical data (access data, including the IP address) that is necessary for the content to be delivered. Trustpilot also receives information that users have visited our website. This information can be stored in a cookie and used by Trustpilot to recognize which online offers that participate in the Trustpilot rating process have been visited by the user. The information may be stored in a user profile and used for advertising or market research purposes.
2 Purpose of data processing
We use Trustpilot as a review portal to collect feedback in order to improve our products and services, generate more traffic in the long term and increase sales figures and turnover.
3. legal basis
The legal basis for the processing of users' personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a UK GDPR.
4. Duration of storage
The duration of storage depends on the data protection regulations of Trustpilot:
https://legal.trustpilot.com/for-reviewers/end-user-privacy-terms
5. Revocation, objection and removal options
Users can find further information on the processing of their data by Trustpilot as well as on their rights of objection and other rights of data subjects in Trustpilot's privacy policy:
https://legal.trustpilot.com/end-user-privacy-terms
This privacy policy was created with the support of DataGuard.